01 Too much work to sell
One move-out date. A long to-do list.
Take the photos. Find the tape measure. Write the description. Answer the same questions again. When time is short, even a piece worth keeping can become something to leave behind.
Our purpose
The move is over.
The story isn’t.
A perfectly good chair doesn’t stop being useful when someone changes address. We’re building a simpler way to connect the person moving on with the person moving in.
Good furniture has more than one chapter.THE IDEA BEHIND RUUM
02 Too little context to buy
A promising photo. A lot of unknowns.
Will it fit beside the window? Is it bigger than it looks? Is the journey worth it? Buying second-hand furniture should feel like a good decision, not a gamble on a few images.
The opportunity
Not more furniture.
More possibility.
3D capture gives listings more context. Room previews help people think about scale. Together, they can make it easier to choose what already exists.
We’re starting with university communities, where furniture needs and moving dates often meet. Our aim is simple: help useful pieces find their next home.
Our approach to circular reuse